Websites for every trade in landscape gardening

The difference is not a matter of taste but of the prospect's decision-making situation. For private gardens the preliminary decision is made by eye: people look, collect and compare long before anybody picks up the phone. For commercial grounds maintenance it is made through the contract: scope of work, service intervals, records and availability count for more than any attractive photo. For tree care safety comes first, because owners are liable and storm damage does not allow a week's thinking time. And in cemetery horticulture a bereaved relative decides in a difficult moment, which is why any promotional sharpening does harm. Structure, imagery, form fields and even the position of the phone number all follow from these four basic patterns. Everything about the individual building blocks is set out under services.

In paving and path construction the real work lies beneath the surface: build-up, base course, falls, drainage, edge restraint. None of that is visible in photographs, and that is exactly where comparisons with the cheapest quote go wrong. A website for this trade should therefore make the build-up visible, for instance with images from the construction phase, a short section through the layers and a plain explanation of why a driveway for vehicles is built differently from a terrace. Second, it needs a separation by type of surface, because an enquiry for a slab path in a front garden differs fundamentally from one for a surfaced yard. And third, a form that asks for approximate square metres, the desired surface and the condition of the existing area. Everything on that under website for paving.

Ponds and water features are a niche trade with a long run-up. Months often pass between the first idea and the order, during which the prospect gathers images, reads up on the technology and wrestles with the thought of the upkeep. A website can accompany that journey by showing more than the finished pond in sunshine: the scheme in spring and in autumn, the difference between an ornamental pond, a swimming pond and a stream, the technology behind filter and pump, and an honest statement about how much ongoing care really arises. Answer those questions openly and you do not lose prospects, you win the ones who are serious. In keeping with that, the form asks about size, location and ground conditions. More under website for pond building.

Fencing is the trade with the quickest decisions. The prospect usually already knows they want a fence and is only looking for material, appearance and a business that can start soon. A website should therefore be organised by material rather than by work stages: mesh panels, timber, gabions, composite screening, plus gates and openers. Every material gets images from real jobs, a note on durability and upkeep and an indication of what it suits. Because this trade is calculated in linear metres, the form asks for approximate length, height, slope and ground conditions, since a sloping plot is a different job from a level boundary. More on that under website for fencing.

In cemetery horticulture a bereaved relative decides, often shortly after a death and under time pressure. Everything that draws attention on other pages feels wrong here: large slogans, campaign notices, loud colours. What is called for is a calm design, easily legible type and the details genuinely needed in that moment: which types of grave are looked after, what seasonal planting, long-term grave maintenance and new planting each include, how long care agreements run and who can be reached. Because many relatives do not live locally, photographs of the tended grave and an uncomplicated way to give feedback are especially valuable. The form, too, does without mandatory fields that would be a burden in bereavement. How this can be implemented is set out under website for cemetery horticulture.