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A portfolio gallery, not a wall of text

The website for your paving and path building business

Driveways, paths, yards and parking bays are visible work. Anyone awarding such a job wants to know beforehand what a finished surface looks like when you have built it, which surfaces you lay and what size of project you handle. That is what we build your website for: references with area figures and surface type, before-and-after views, and an enquiry form that asks about area, surface, location and timing before the phone rings.

Free initial consultation Call 05123 9579000
from 1,490 € net fixed price references with area and surface type first year of hosting included

8 pages

scope of the base package

m²

area figure on every reference project

DE

hosting in German data centres

1 working day

response to your enquiry

Fixed price · net, plus VAT

from 1,490 € fixed price net
  • A fixed price before we start instead of open hourly billing
  • Portfolio gallery with area, surface type and location in the base package
  • Before-and-after views built from your existing images
  • One contact for technology, copy and photos
Free initial consultation Call 05123 9579000

Fixed-price website from 1,490 € net with up to eight pages, a portfolio gallery for your paved surfaces, an enquiry form with fields for area and surface type, mobile operation and the first year of hosting. A larger version with a dedicated page per surface type, town pages and a careers section starts from 2,900 € net. Maintenance and hosting from 39 € net per month, cancellable monthly. Preparing your existing site photos from 290 € net. All prices net, plus VAT.

In paving and path building the shortlist is drawn up long before the first phone call. A homeowner who wants rid of an old concrete driveway compares two or three firms based on what they find on their phone in the evening. A property developer awarding access roads, yards and parking bays on a housing scheme is looking for evidence of surfaces of a comparable size and for a firm that keeps to dates. Both find the same thing on most trade websites: a handful of shots of finished surfaces, with no area figure, no location and no indication of what was there before. A website for this trade is therefore not a picture frame but a shortlisting tool: it shows what you lay, at what scale and within what radius, and it makes sure the enquiries that follow can actually be judged.

Newly laid natural stone terrace against a house wall with a gravel strip

Portfolio gallery with area, surface and town

A shortlisting tool, not a picture frame
Every surface with m², material and town
Anyone awarding a driveway compares two or three firms on their phone in the evening. Without an area figure, surface type and location, all that remains of your work is a pretty picture.
Concrete blockNatural stoneClay paverBound gravel
Concrete block180 m²
Driveway with parking bay
Hildesheim · private · 2025
Natural stone65 m²
Terrace with seating area
Söhlde · private · 2025
Clay paver320 m²
Farmyard access
Peine · farm · 2024
Concrete block940 m²
Access paths on an estate
Salzgitter · management · 2024
Bound gravel110 m²
Garden path with edging
Hamelin · private · 2024
Natural stone240 m²
Forecourt with wall finish
Hanover · commercial · 2023
Example entries. Your gallery carries your own projects, each with a before view, surface type, area and year.
Formation, base course and bedding show up in no photograph. That is why they are written beside it.filterable by surface
Gallery with area and surfaceincluded in the base package
Fixed-price websitefrom 1,490 € net
Illustrative representation of the gallery, the project details are for illustration. Preparing your existing site photos starts from 290 € net.

The starting position in most paving businesses

The typical business we deal with runs one to three crews, has a mini excavator, a loader, a plate compactor and laying tongs in the yard, and is booked out from March well into November. The photos of recent years sit on the foreman's phone and on the owner's, sorted by nothing. The website dates from a time when nobody searched on a phone: four images, one sentence about quality and reliability, and a phone number you cannot tap. What is missing is not effort but translation. The work you put into the formation level, the base course, the bedding layer and the edge restraint simply cannot be seen in a picture of the finished surface. And because nobody sees it, you end up in a price argument with providers who work in a completely different way.

  • Images of the finished surface only. Without the condition beforehand it stays unclear whether an old concrete slab was broken out, a formation level was prepared or an existing base was simply re-laid. The most demanding part of your work becomes invisible.
  • No area figure. A prospect cannot tell whether you handle twenty square metres of driveway or several hundred square metres of access roads. So the developer does not call, while the customer with the tiny job does.
  • Surface type and format are missing. Concrete block paving, natural stone setts, clay pavers, large-format slabs, grass pavers and bound gravel surfaces all demand a different approach, yet on a photo a layperson can barely tell them apart.
  • No operating area. A firm that does not say how far it travels with trailer and crew receives enquiries from two districts away and has to turn each of them down individually.
  • Not a word about base construction and drainage. That is exactly what decides whether a surface still lies level after the third winter, and it is exactly what most sites say nothing about.
  • An empty message field as the only route in. What arrives is "how much is paving?" — with no location, no size and no timing. Every one of those costs a call back before it is even clear whether it fits.

What a website in this trade has to achieve

Unlike trades where a prospect can simply tick services off a list, your website has to do two things at once: it has to show and it has to sort. Showing means finished surfaces appear with context, that is with a square-metre figure, surface type, bond pattern and location. Sorting means a visitor notices while reading whether they are in the right place: scale, operating radius and lead time are visible on the page, not saved up for the conversation. On top of that comes a peculiarity of this trade: a considerable share of enquiries starts with someone driving past. They see your trailer outside a site, type the company name in that evening and want to see within seconds whether you also do driveways of their size. If the page is slow to load or unusable on a phone, that is where it ends.

Show surfaces with context

Every project carries a square-metre figure, surface type, format and bond pattern. Only then does a pleasant picture become evidence a prospect can apply to their own project.

Make the build-up visible

Excavation, frost protection, base course, bedding layer, edge restraint: what lies beneath the surface decides how long it lasts. A dedicated section explains it in your customers' language.

Think drainage through

Falls, channels, permeability and what happens to rainwater come up on almost every surface. Addressing it on the page leads to better site visits.

Name your operating area

Your radius is on the page, not just in your head. That saves rejections and helps you be found in the towns you drive to anyway.

State lead times honestly

In season you are booked out. A visible note on the current lead time prevents disappointment and filters out enquiries hoping for the day after tomorrow.

Pre-sort enquiries

Area, preferred surface, existing subgrade, location and timing are asked for before you first pick up the phone. That saves two callbacks per enquiry.

Two kinds of client, one website

Private customers decide with their eyes

A homeowner usually plans a single surface: a driveway, a yard entrance, a path to the terrace or a parking bay. They know no technical terms but have a very precise idea of how it should look. What counts for them are before-and-after views, examples of a similar size from their own town, and an understandable explanation of why the base construction takes more time than the laying itself.

  • Before-and-after sequences instead of isolated fair-weather shots
  • Examples of a comparable size from the surrounding area
  • Plain explanation of build-up, falls and edge restraint
  • A form that accepts photos of the existing surface from a phone

Developers check the evidence

On housing schemes, commercial yards and site access work it is not the prettiest picture that decides but whether you can complete the surface in the time available. What is wanted are references with square-metre figures, details of crew strength and machinery, experience with tendered work, and the formal paperwork that is required anyway for construction work invoiced to a business.

  • A reference list with areas, surfaces and construction periods
  • Details of crews, machinery and typical daily output
  • A note on tax exemption certification and insurance cover
  • A named contact instead of a generic message field

References with area, surface type and location

In this trade the portfolio gallery is the most important part of the website, and it differs markedly from a plain collection of pictures. We present every project as a small card carrying the same details each time. That makes your work comparable: a prospect planning eighty square metres of driveway finds a project of that scale and knows immediately they are in the right place. A developer skims the area figures and recognises whether you work at their level. For you there is a second benefit: during a site visit you point to a fixed address instead of sending pictures one by one. How such a gallery is built and how many projects make sense is set out on the portfolio gallery page.

Details carried by every reference project

Area in square metres

The single most important figure. It places the project and makes your work transferable for private customers and developers alike.

Surface type and format

Concrete block paving, natural stone, clay pavers, large-format slabs or a bound gravel surface, plus the format. Anyone looking for a particular surface finds exactly your example.

Bond and laying pattern

Stretcher bond, herringbone, segmental arcs or random bond: the pattern explains the effort behind the surface and shows your craft.

Edge restraint and drainage

Kerbs, lawn edging, concrete haunching, channels or infiltration. These details separate a properly built surface from the quick fix.

Town or district

The location proves you really do work in the region and at the same time supports your visibility in the area.

Construction period and year

How long the crew was on the surface and when it was built. For developers the construction period is often the decisive figure.

How the site is structured

The structure follows the route a prospect takes anyway: first look, then understand, then enquire. The base package produces up to eight pages. The home page shows three or four surfaces with size and surface type and states in one sentence what you do and where. After that comes a dedicated page for each important surface type, because that is exactly how people search. Added to this are the portfolio gallery, a page on how a paving job runs, a page on your operating area and a contact page with availability. Images are prepared for weak mobile connections, because some of your visitors are looking on the way to the next site. Which pages make sense for your business we clarify in the initial consultation; an overview of everything we offer is available under services.

  • Home page with three or four surfaces, each with a square-metre figure and surface type, plus operating area and a tappable phone number
  • A dedicated page per surface type: concrete block paving, natural stone setts, clay pavers, large-format slabs, bound gravel surfaces, grass pavers
  • Portfolio gallery filterable by surface and area, with a before-and-after view wherever images exist
  • A process page from survey through excavation, base course and bedding layer to compaction and jointing, so the price becomes comprehensible
  • Operating area listing the towns you can reach with trailer and crew in a reasonable time, see regions
  • Enquiry form with fields for area, preferred surface, existing subgrade, location and timing
  • Contact page with callback times, because you are rarely on the phone during the day, see contact

The enquiry form for paved surfaces

The form is the building block that changes your working day most noticeably. Instead of an empty message field it asks for exactly the details you would otherwise have to collect on the phone, in an order a layperson can follow. The effect is twofold: anyone who only wants to extract a square-metre price often breaks off while filling it in. Anyone who completes it supplies enough information for you to decide without a callback whether a site visit is worthwhile. Brevity matters here: the form has to be done on a phone in about a minute, otherwise nobody completes it. The field for photos of the existing surface is particularly useful, because a picture of the old surface often tells you more than three sentences of description. All fields and variants are listed on the enquiry form page.

  • Approximate area in square metres, offered as ranges rather than a free field, so estimates are still usable
  • Type of surface: driveway, yard, footpath, terrace access, parking bay, access for heavy vehicles
  • Existing subgrade: undisturbed ground, an old surface, concrete, asphalt or lawn
  • Preferred surface if there is one, otherwise an explicit "still open, please advise"
  • Town and postcode, so enquiries outside your radius are recognisable immediately
  • Preferred timing with the option of naming the coming season
  • A field for photos of the existing surface, uploaded straight from the phone
  • A callback request with a time slot, so you do not ring three times in vain

Base construction, drainage and the notes that belong on the page

The most common reason for unhappy customers in paving is not the surface but what lies beneath it, or what is missing there. That is why every website in this trade needs a factual section on the build-up: that a formation level is prepared, that the base course has to match the later loading, that the bedding layer is not a levelling course, and that a surface without a firm edge restraint spreads apart over the years. Drainage matters just as much. A cross fall away from the building, a channel in the right place and the question of where the rainwater is actually allowed to go all decide how usable the surface is in winter. Whether infiltration on the plot is permitted depends on local authority and water-law requirements, and in many municipalities the drainage charge is calculated from the sealed surface area. If your website addresses this, you no longer have to explain the basics from scratch during a site visit.

A few legal points belong on the page just as factually, because in paving they regularly lead to disputes. Where prices are stated, they have to be shown to consumers as final prices including VAT, and a "from" price per square metre needs a note on what it does and does not include: excavation, disposal of the old surface, base course, edge restraint and travel are the usual points of contention. Contracts concluded at the customer's home give consumers a statutory right of withdrawal within a fourteen-day period; correct instructions on that therefore belong in your paperwork and can be made available for download on the website. For photos taken on your customers' property, obtain the client's consent; house numbers, name plates and number plates are kept out of frame when we prepare the images. We avoid blanket statements about warranty periods on the page, because they depend on whether the contract follows the works contract rules of the German Civil Code or the German construction contract procedures. A legal notice, a privacy policy and accessible operation are set up with every project.

Being reachable during the building season

From March to November you are in the trench, not at a desk. That is exactly when most enquiries arrive, and exactly when they are most often lost, because nobody picks up and nobody rings back. A website cannot solve that, but it can take a lot of the pressure out of it. We set out fixed callback times, a time slot in the form and a short note on the current lead time that you can change yourself in one sentence. Someone who knows they are up in four weeks is more likely to wait than someone hoping for a call that never comes. Conversely, the winter months are when larger surfaces are discussed and awarded: private customers plan their summer then, and developers put work out to tender. Content that leads to planning in winter means your crews do not start from zero in the spring; how this can be spread across the year is described on the seasonal planning page.

Why a site for this trade rather than just any site

Three ways to get a website, and what each means for a paving business.

A website builder on your own

  • Templates with no field for area and surface
  • No provision for a before-and-after view
  • Images are embedded uncompressed
  • Upkeep falls to the owner, usually in the evening
recommended

Our website for paving businesses

  • Every project with area, surface, bond and location
  • Before-and-after views built from your images
  • A form asking for area, subgrade and timing
  • Operating area and lead time visible on the page
  • Fixed price from 1,490 € net, maintenance on request

A general web agency

  • Rarely familiar with build-up and drainage
  • References stay a gallery without any details
  • Price often settled only after the effort
  • Developers as a second audience are left out

Typical courses of events in paving and path building

Only tiny surfaces
Starting point
The site showed nothing but small terrace approaches, with no area figures, and enquiries were almost all under twenty square metres.
Measure
Pulled larger projects out of the image stock, gave each one a square-metre figure, surface type and construction period, and made the gallery sortable by area.
Result
Prospects see the actual range, and enquiries about larger yards and access surfaces start to come in at all.
The price question on the phone
Starting point
An empty message field, plus daily calls asking for a square-metre price with no details of subgrade or location.
Measure
Introduced a form covering area, existing subgrade, preferred surface, town and timing, plus a section explaining the build-up and the cost factors.
Result
Conversations start with facts instead of a figure, and the decision about a site visit is made before the first callback.
No before shots
Starting point
Only pictures of finished surfaces; the effort for excavation, disposal and base course was invisible to customers.
Measure
Established a fixed habit of taking one photo from the same viewpoint before work starts and one after the excavation, and prepared the existing material.
Result
The gallery grows with every job, and the invisible part of the work can be justified in a quote with a picture.

Illustrative scenarios from typical project histories (project experience), anonymised and without assuring any particular outcome.

A reference from landscape gardening

We look after the web presence of Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen. The business works with sand-set slabs, builds terraces and cisterns and lays out complete garden schemes. Further examples from other trades are available under industries, and the price framework under pricing.

How the website of a grounds maintenance firm could look

The draft shows structure and handling: services as line items with intervals, client profiles to switch through, an annual cycle that opens month by month. The firm in it is invented.

Draft
Commercial grounds care

Grounds maintenance with annual cycle and records

A draft for commercial and municipal grounds maintenance: services appear as line items with interval, quantity and acceptance condition, three client profiles can be switched through, and the annual cycle opens month by month. A separate section shows which records go on file after a site visit, from the job report to the annual summary. Traffic safety duties and public tendering each get an explanatory part.

Schedule of servicesAnnual cycleSafety dutiesJob records

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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