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A portfolio gallery, not a wall of text

The website for businesses that design and build private gardens

A private garden is not awarded over the phone. It is discussed over weeks, usually by two people in the household, and the decision is often made before you first set foot on the property. We build the website that works for you during that time: with project images, comprehensible orders of magnitude, a clear process and a form that asks about the budget range.

Free initial consultation Call 05123 9579000
from 1,490 € net fixed price project gallery included form with a budget range

8 pages

scope of the base package

mobile

built for small screens first

DE

hosting in German data centres

1 working day

response to your enquiry

Fixed price · net, plus VAT

from 1,490 € fixed price net
  • A fixed price before we start instead of open hourly billing
  • Project gallery and enquiry form are part of the base package
  • A budget range in the form, so first conversations match the job size
  • One contact for technology, copy and image selection
Free initial consultation View all services

Fixed-price website from 1,490 € net with up to eight pages, a project gallery for your garden schemes, an enquiry form with a budget range, mobile operation and the first year of hosting. A larger version with dedicated pages for garden types, towns and a careers section starts from 2,900 € net. Maintenance and hosting from 39 € net per month, cancellable monthly. Preparing your existing site photos starts from 290 € net. All prices net, plus VAT.

The private garden is the trade with the widest span in landscape gardening. There are worlds between a new seating area for the family and a complete new scheme with earthworks, drainage, walls, irrigation and planting, and both enquiries reach you through the same contact form. This is precisely where many business websites fail: they show services but no images, they name no orders of magnitude, and they ask for nothing that would allow an enquiry to be judged. A website for private garden work therefore has to do three things at once: make your own signature visible, indicate the framework of a collaboration in advance, and collect the enquiry so completely that the first callback is already a professional conversation.

Newly laid natural stone terrace against a house wall with a gravel strip

The form that sorts before the callback

Enquiry from the sofa · evening, on a phone
Three steps, and the callback is already a professional conversation
There are worlds between a new seating area and a complete new scheme, and both enquiries arrive through the same form. So it asks for what allows an enquiry to be judged.
Garden enquiry
Step 2 of 3
TownNordstemmen
ProjectNew garden scheme
Budget range15,000 to 40,000 €
TimingSpring
Continue
What you know before the first call
Town and travel fall within your operating area
Project and scale are named
Budget range matches the size of job
Preferred timing fits the season planning
Budget ranges to choose from
up to 5,000 €5,000 to 15,000 €15,000 to 40,000 €over 40,000 €
Ranges instead of a binding figure: private garden jobs often sit between 3,000 and 60,000 € (project experience).
Photos of the plot can be attached straight away so the site visit is prepared.3 steps, works on mobile
Form with budget rangeincluded in the base package
Fixed-price websitefrom 1,490 € net
Illustrative representation of the enquiry form, the entries are for illustration. The budget is asked for as a range, not as a binding figure.

The starting point: long decision paths, a wide range of job sizes

In practice, private garden jobs frequently range between 3,000 and 60,000 € (project experience). At the lower end sits a manageable piece of work: a seating area, a path, a section of fence, some new planting. At the upper end sits the complete scheme around a new-build house, with soil exchange, drainage, retaining walls, a terrace, lighting, irrigation and several years of establishment care. For your business these are two entirely different operations: different lead times, different machinery, different crew sizes. To the prospect, both initially look the same, namely like ‘having the garden done’. If the website does not explain this difference, the phone call has to do it every single time.

Then there is the decision path. A private garden is rarely decided alone. Usually both partners are involved, often with different priorities: one watches material, falls and maintenance effort, the other the quality of the space, screening and planting, or the other way around. Between the first research and the award of the contract there are often weeks or months in which comparisons are made at the kitchen table in the evening. During that time your website is your only representative. It has to work on a phone, because that is where research happens, it has to be browsable together on a tablet, and it has to give the same answer on the second visit as on the first. Whatever is missing from the website is not asked about, it is looked for at the next business.

  • Service lists without images: ‘paving, terrace construction, planting’ appears on every second site in the region. Anyone awarding a garden scheme wants to see what a finished surface looks like when you build it, not read that you are able to build one.
  • No indication of orders of magnitude: if nowhere shows the range you work in, you receive both the enquiry about two square metres of paving and the one about a sloping new-build garden, and both cost you the same amount of processing time.
  • A form without a budget field: an empty message box produces enquiries consisting of a single sentence. Three phone calls, a site visit and the realisation that expectations differ widely then follow.
  • Images without context: a wall of pictures without location, trade, material and build time leaves the prospect guessing. They can admire your work but cannot transfer it to their own property.
  • No service radius: without an indication of how far you travel, prospects from two districts away get in touch while those in the neighbouring village assume you are too far off.

What a private garden business needs from its website

Clear requirements follow from that starting point. The website has to show what your gardens look like once the crew has moved out. It has to give a feel for the framework without naming fixed prices for garden schemes, which cannot honestly exist. It has to describe the path from the first enquiry to handover, because private clients do not know that process and therefore fear it. And it has to name the service radius, so that travel time and workload fit together. We use the following six building blocks for that; they are part of our services and described in the scope of the landscaping website.

Project images of usable quality

Every garden scheme gets its own sequence: starting condition, construction stages, finished surface. Plus material, approximate area, build time and location. That way a prospect can transfer your work to their own property instead of merely seeing a nice photo. Structure and scope are described in the portfolio gallery.

Orders of magnitude, not fixed prices

We formulate ranges, not price lists: what a small piece of work involves, what a partial renewal covers, which trades make up a complete new scheme. The prospect recognises where they stand, and you have fewer conversations that founder on price expectations.

The path from enquiry to handover

Private clients build a garden once in a lifetime. A described process with site visit, design, quote, construction and handover removes uncertainty and answers the question about lead times before it is asked.

A clearly named service radius

You travel with digger, trailer and crew. We name the towns and the radius in which that pays off and align the site with it. The approach behind it is described under local visibility.

Usable on the sofa in the evening

Research happens on a phone, comparison happens together on a tablet. That is why we build every page for small screens first, keep image files small and make the phone number and the form reachable one-handed everywhere.

Written for two decision-makers

Part of the content addresses the technical side: build-up, material, drainage, maintenance effort. Another part addresses use: seating area, screening, flowering periods, children and dogs. Both viewpoints get their place.

How the page is structured

The structure follows the path a private client takes anyway: look first, then place it, then ask. That is why the image sequence sits high up, the framework in the middle, and the form at the end of every content unit rather than only once at the very bottom. In the base package with up to eight pages, the following sections are spread across the home page, garden types and project pages; with a larger scope, every garden type and every important town gets a page of its own.

An entry with a real scheme

Not a symbolic picture but a finished scheme from your region, labelled with location and trade. Below it three routes: garden types, projects, enquiry.

Garden types instead of a service list

New-build garden, garden renewal, sloping site, seating area and terrace, front garden, water in the garden: sections in which prospects recognise themselves.

Project pages with build stages

One page per scheme with the previous condition, construction stages and the result. We take care of image preparation, see photos for your website.

A section on how you cost work

Explains items, preparatory work, disposal and establishment care in orders of magnitude. Not a price list, but a framework a prospect can use for orientation.

Operating area with towns

A map of the radius with the towns you regularly work in. An overview of possible towns is available under regions.

Enquiry form with a budget range

Property, project, approximate area, budget range, preferred timing and photos. All fields are listed under enquiry form.

The image sequence: what belongs with every project

In private garden work the eye decides, but only context makes an image usable. We therefore present every scheme in the same order and add the details a prospect needs in order to reason from your project to their own. Existing material from the business is almost always enough; preparation starts at 290 € net, plus VAT.

  • The starting condition before the first spade goes in, even if it looks untidy
  • Two or three construction stages, because they show the work behind the result
  • The finished scheme in usable light, straightened and without site fencing
  • Details on material, approximate area, build time and location under every project
  • One sentence on what was special about the property: slope, heavy soil, access

The form: why the budget field belongs in it

The most common objection is that a budget field puts people off. In practice it puts off exactly those enquiries that would not have come to anything anyway, and it noticeably relieves the first conversation. The form matters: the prospect picks a range, does not have to type an amount and may state ‘not yet clear’. The barrier stays low, and before the callback you can see whether you are talking about a partial job or a complete new scheme.

  • The budget range as a choice of bands, not a mandatory amount
  • An option for ‘not yet clear, please advise’ for early prospects
  • Project to choose from: new scheme, renewal, part of the garden, maintenance
  • Approximate garden area and a note on machine access
  • Preferred timing with a seasonal reference and a field for photos of the property

Naming orders of magnitude without promising fixed prices

A fixed price for a private garden cannot honestly be given before the site visit. Ground conditions, access, changes in level, disposal of spoil and old surfacing, connections for water and power, existing growth: all of that changes the calculation considerably. Even so, it helps nobody if the website stays silent on price. The way between the two is the order of magnitude. We describe what a small piece of work consists of, what is added in a partial renewal and which trades make up a complete new scheme, and we assign each level a rough framework, expressly as a point of reference and not as an offer. Wording such as ‘projects of this size usually start at …’ keeps the statement honest and still makes it useful. In addition we name what is regularly underestimated: earthworks and disposal, drainage, edge restraints and establishment care in the first year. Anyone who reads that beforehand is not surprised during the quotation meeting.

Factual notes on price statements and cost estimates

Towards private clients, the rules of the German Price Indication Ordinance apply: prices given are final prices including VAT, and a ‘from’ figure must actually be attainable. Under section 650 of the German Civil Code a cost estimate is, in case of doubt, not separately remunerated unless something else has been agreed. If the contract is concluded at the customer's home, the right of withdrawal for contracts concluded away from business premises under section 312b of the German Civil Code generally applies, together with the duty to inform. These points belong visibly on the website, not in the small print. We implement the wording factually; legal review of the individual case remains a matter for your own advisers.

From enquiry to handover

Service radius, travel time and the quiet season

A private garden project ties up the crew for days or weeks. Travel time is therefore not a side issue but a costing factor: anyone driving fifty kilometres twice a day with a trailer loses hours nobody pays for. We name the service radius explicitly on the website and describe the towns you regularly work in instead of listing twenty place names in the footer. That works in both directions: prospects outside see it at once, prospects within the radius realise that you actually build in their neighbourhood. The season plays a part as well. New-build gardens and larger redesigns are often discussed in winter and built in spring, because private clients have time to plan during the dark half of the year. A website that offers planning content exactly then, and asks in the form for the preferred date in the coming season, fills the order book before the first site opens. Which other trades you offer we categorise under industries.

Why a built site achieves more than a website-builder presence

The difference does not show in the looks but in what the site knows about your projects.

Website builder on your own

  • The template knows no garden types
  • Images without material, area and location
  • A form without a budget range
  • Orders of magnitude do not appear
  • Maintenance stays with the business
recommended

A website for private garden work

  • Structured by garden types and projects
  • Project sequences with before, build and result
  • Budget range and area in the form
  • The process from enquiry to handover
  • Fixed price from 1,490 € net, maintenance from 39 € net per month

Generic web agency

  • Rarely knows the landscaping build process
  • Image material is not considered
  • The service radius stays unnamed
  • Price only after the effort
  • The seasonal cycle plays no part

Typical situations in private garden work

Enquiries too small
Starting point
An empty message field, enquiries about individual slabs and repointed joints, and only rarely a larger project in between.
Measure
Garden types as dedicated sections, orders of magnitude named, budget range and area added to the form.
Result
Enquiries can be placed before the callback; small partial jobs arrive less often and are accepted or declined deliberately.
Images without effect
Starting point
Forty photos in one gallery, without location, material or construction stages, alongside stock imagery.
Measure
Reviewed the stock, built one project sequence per scheme, added material, area, build time and what was special.
Result
Prospects refer to a specific project in the first conversation and describe their own plans against it.
Two decision-makers
Starting point
Long silence after the site visit, because one partner had to pass on the documents while questions stayed open.
Measure
Added sections on build-up, maintenance effort and use, described the process up to handover, made project pages linkable.
Result
The documents can be gone through together at home, and questions arrive in one batch instead of singly over weeks.

Illustrative scenarios from typical project histories (project experience), anonymised and without assuring any particular outcome.

A reference from the trade

We look after the web presence of Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen. The business works with sand-set slabs, builds terraces and cisterns and lays out complete garden schemes, which is exactly the range this page is about. How projects are presented is shown in the portfolio gallery.

Professional and legal points that belong on the page

  • A note on the right of withdrawal where contracts are concluded at the customer's home (section 312b of the German Civil Code), together with proper instructions.
  • Clarity on whether the site visit and the cost estimate are remunerated; without an express agreement a cost estimate is, in case of doubt, not separately remunerated (section 650 of the German Civil Code).
  • All price statements towards consumers as final prices including VAT, with ‘from’ figures only where they are actually attainable.
  • A statement on whether work is carried out under the German construction contract procedures (VOB/B) or under civil-code works contract law, and which limitation periods for defect claims follow from that.
  • A reference to the recognised rules of technology, such as the codes of the Forschungsgesellschaft Landschaftsentwicklung Landschaftsbau, instead of blanket quality promises.
  • Transparency on establishment care: which care in the first year is the business's responsibility and which the client's.
  • Publish project photos only with the owners' consent, obscuring house numbers and number plates where needed.
  • Notes on spoil and disposal, so clients can place that item within the quote.

Ready for a page that shows your gardens and sorts enquiries in advance?

In the free initial consultation we look at your projects, your service radius and the enquiries you get too many or too few of. After that the fixed price stands.

Free initial consultation Call 05123 9579000

Frequently asked questions from private garden businesses

How the website of a tree care business could look

The draft shows structure and handling: approaches laid out on tabs, a section on permitted cutting periods, storm damage as a sequence of steps. The business in it is invented.

Draft
Tree care

Tree care with cutting periods and storm procedure

A draft for a tree care business: three approaches — crown care, crown bracing and felling — sit side by side on tabs, and the permitted cutting periods have their own section covering federal nature protection law, municipal tree bylaws and species protection. Six warning signs on the tree lead to the question of when an inspection makes sense. Storm damage is described as a four-step procedure, alongside standby hours, equipment and proof of qualification.

ApproachesCutting periodsWarning signsStorm procedure

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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