The website for your fencing and screening work

The typical page of a business that builds fences has a sub-page headed “Fencing” with three sentences on it: that you build fences in timber, metal and gabions, that you work cleanly and that people are welcome to get in touch. Beneath it sit four photos shot into the light, on which the height of the fence cannot be judged at all. Anyone reading that knows no more afterwards than before. The result is calls that always start the same way: “So what does a fence cost?” — with no length, no height and no indication of whether the fence is to stand on natural ground, on a wall top or on a slope.

On top of this comes a particularity other trades do not share: with a fence there is almost always a third party involved, namely the neighbour. A large share of follow-up questions is not about technology but about the boundary line, the height and consent. Businesses that do not address this on the website end up clarifying it on the phone later, often repeatedly and often with customers whose property boundary has not even been established. A website that names these points factually and without giving legal advice saves noticeable time in day-to-day work — and incidentally filters out the enquiries that are not yet ready for a decision.

The most important section of a fencing page is the material comparison. Customers arrive with a picture in their head that they saw somewhere and a price expectation that rarely matches it. A side-by-side comparison resolves this without you having to start at the basics in conversation: timber looks warm, is usually cheaper to buy and needs upkeep; metal in the form of double-wire mesh panels or wrought elements is durable and low-maintenance but plainer in appearance; gabions are solid and absorb noise, yet need depth, a load-bearing foundation and considerably more material. We put these points side by side in a table and add a dedicated sub-page with photos for each material, so nobody has to decide from a single table row. What such a page structure looks like overall is set out on the landscaping website page.

Hardly any other trade in landscape gardening touches the relationship with the neighbouring property so often. In Germany, enclosures are largely governed by the neighbour law of the individual federal states, in Lower Saxony by the Niedersächsisches Nachbarrechtsgesetz; added to this are local requirements from development plans, design statutes and the state building code, for instance on the heights above which an enclosure requires approval. In practice this means that what is readily possible on one plot may look different two towns away. On the website this point belongs in a factual description, with a clear note that the information does not replace legal advice and should be clarified with the municipality in case of doubt.

For your business this is not a risk but an advantage. A short, honest section on the boundary line, the neighbour's consent, questions of height and who later maintains the fence and where exactly it stands demonstrates experience. It also prevents the most uncomfortable site situation of all: the neighbour standing on the boundary with a folding rule on day two. We formulate this section together with you, because the details depend on your region and your way of working, and we add the plain question to the enquiry form of whether the boundary line has already been established. That single question alone filters out enquiries that are still months away from an order.

The structure follows the path a prospect takes anyway: look first, then compare, then calculate, then ask. At the top sits the picture sequence with dimensions, below it the material comparison, then the sub-pages per material plus one page each for gates and slope retention. The section on boundary distances and lead times follows, and at the end comes the enquiry form. If you work in several towns, town pages are added; the approach is described on the local visibility page, with an overview under regions. Which further trades get a page of their own is shown in the overview of industries.