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The website for your tree care business

Crown work, deadwood removal, felling in confined spaces, root treatment and tree inspection: your website shows what your business can do, which evidence you hold and how you can be reached after a storm. Understandable for private clients, robust enough for councils and property managers.

Free initial consultation Call 05123 9579000
Fixed price from 1,490 € net For private, municipal and property clients Call-outs and permitted seasons explained First year of hosting included

8 pages

scope of the base package

3

client types: private, municipal, property

DE

hosting in German data centres

1 working day

response to your enquiry

Fixed price · net, plus VAT

from 1,490 € fixed price net
  • A fixed price before we start instead of open hourly billing
  • Separate service pages for crown work, felling and inspection
  • Call-out details and permitted seasons planned in from the outset
  • One contact for technology, copy and images
Free initial consultation View all services

Fixed-price website from 1,490 € net with up to eight pages, dedicated service pages for crown work, felling, tree inspection and the root zone, a project gallery, the enquiry form and the first year of hosting. A larger version with pages for your operating towns, an area for tendering documents and a careers section starts from 2,900 € net. Maintenance and hosting from 39 € net per month, cancellable monthly. Preparing existing site photos from 290 € net. All prices net, plus VAT.

Tree work is not awarded casually. Anyone having an old sycamore in the garden reduced is deciding about something that has grown over decades and cannot be taken back. A property manager commissioning a tree inspection has a duty of care to discharge. And a council awarding work on an avenue of street trees checks the evidence before signing anything. A website for a tree care business therefore has to do something different from a general landscaping site: it has to make professional competence verifiable without overstating it, it has to explain the legal framework its clients are operating in, and after a storm it has to deliver, within seconds, the one piece of information that matters then.

Freshly planted perennial border with a watering can and trowel

Three clients, three expectations of the same site

Private · council · property manager
What each group looks for first
A homeowner, a property manager and a council make the same enquiry for three entirely different reasons. The website has to serve all three without watering down the expertise.
PrivateHome garden
In plain words, what happens to the tree
Price range, sequence and duration of the work
Disposal and reinstatement of the ground
Property managerDuty of care
Tree inspection and routine inspection intervals
Documentation per property and tree number
Reachable after a storm, with no queue
CouncilTendering
Qualifications and evidence at a glance
Projects on street trees, parks and cemeteries
Tendering documents available on request
German nature conservation law restricts heavy cutting back and clearance from 1 March to 30 September (§ 39 (5) BNatSchG). Stated legibly on the page, summer enquiries arrive with the right expectation.emergency line at the top of every page
Service page per methodincluded in the fixed price
Documents and town pagesfrom 2,900 € net
Illustrative representation of the page structure. Dedicated service pages for crown work, felling and inspection are part of the fixed price from 1,490 € net.

The starting point: strong in the field, barely visible online

Most tree care businesses show the same gap. The business holds years of experience: climbers working on rope, a platform for the cases where the tree no longer carries weight, a practised crew for lowering sections between a roof and an overhead line, and the judgement not to fell an ailing tree straight away but to assess it first. On the website there is rarely more than half a sentence about it, usually squeezed in between hedge cutting and lawn care. Anyone searching for a tree inspection for a housing scheme finds nothing convincing there and calls the business that wrote it down. The work is there, the presentation is missing.

At the same time, in comes everything nobody in the business can use. Calls from people who want a tree made "a bit shorter" and expect a topping cut you would not carry out on professional grounds. Enquiries in the middle of July for a felling that, in that form, is only permissible in the autumn. Storm calls on a Sunday evening where nobody knows whether an emergency service exists at all, because the site says nothing about it. And property managers who do enquire but then spend four weeks requesting documents, because liability cover, named contacts and comparable projects are nowhere to be found. Every one of these enquiries costs time without ending in a job.

  • Tree care appears as a single bullet in a service list instead of getting its own page for each type of work.
  • There is no indication of the periods in which felling and hard pruning are possible at all.
  • An emergency service exists in practice but is named nowhere online, neither with an area nor with availability.
  • Evidence that authorities request anyway sits in a folder rather than being available as a stated fact.
  • Existing photos of climbing and felling jobs lie unsorted on the crew's phones.

What a tree care website has to achieve

Show competence without overstating

Anyone having a tree felled close to the house is not looking for the cheapest provider but for someone they trust to work above their own roof. The page names training, further qualifications, equipment and safety arrangements exactly as they exist in the business.

Permitted periods explained upfront

From 1 March to 30 September, clearing and hard cutting back of woody plants is heavily restricted in Germany (Bundesnaturschutzgesetz, section 39 paragraph 5). If that is legible on the page, summer enquiries arrive with the right expectation already.

Call-outs with a clear rule

After a stormy night, what counts is who is reachable and who states things plainly. The page says when you turn out, which area you cover, what is dealt with first and what those affected should not attempt before you arrive.

Documents for property managers

Property managers and municipal departments ask for the same things: proof of liability cover, a named contact, comparable sites, how arisings are handled. If those details are available, the back and forth shortens considerably.

Images that explain the work

A climber in the crown, a section being lowered over a carport, a clean cut at the branch collar: such shots say more about your ability than any list. How to get them is set out under photos for your website.

Enquiries that arrive pre-sorted

The form asks for species, approximate height, location, access for a platform and the reason for the request. You recognise unsuitable enquiries before the first callback. The individual fields are listed under enquiry form.

Three client types, three entirely different expectations

Private clients: worry, little knowledge, much to explain

Private clients usually notice they need an arborist only when something is wrong: a broken limb, a bracket fungus at the base, a tree visibly leaning after a storm. They know neither the terminology nor the order of magnitude of the cost, and they fear two things at once, namely unnecessary spending and damage to the house. A website that calmly explains how crown reduction differs from crown maintenance, why topping is rejected on professional grounds and how an assessment proceeds takes away that uncertainty without creating alarm.

  • Technical terms are explained rather than assumed
  • The sequence from assessment to removal is described
  • The difference between maintenance, reduction and felling is made clear
  • What happens to arisings, stumps and root plates is settled

Councils and property managers: evidence, deadlines, responsibility

On the other side stand clients who do not own the tree but are answerable for it. A property manager has to keep the trees on the site safe and be able to document that they were inspected regularly. A municipal department often awards inspections and maintenance cuts through formal procedures and needs dependable information for that. This group does not read advertising copy, it looks for evidence: who is the contact, what insurance is in place, in what form findings are documented, how tree registers and inspection intervals are handled.

  • Proof of business liability cover as a stated, available fact
  • A description of how inspection results are documented and handed over
  • A named contact with a direct line instead of a shared inbox
  • Comparable sites from your own operating area

Presenting qualifications factually

Tree work is a field in which titles are frequently misused. That is precisely why restraint is a selling point here. We put on your page only what you can evidence: the training actually held in the business, completed further qualifications under their correct names, the equipment in use and regularly inspected, and the insurance that would respond in the event of damage. Whatever is not in place does not go on the page either, not out of modesty but because a property manager checks such claims and a single unsupportable statement devalues the whole offer. Before we write, we go through with you which pieces of evidence exist and what they are properly called.

What professional competence consists of on a website

Training and further qualifications

The trade learned, supplemented by the further qualifications actually completed in the business. We use the official designation, not a pleasant-sounding paraphrase.

Rope access and equipment

Anyone working in the tree needs inspected personal protective equipment and the matching competence for it. The page states which methods your business uses and how the equipment is inspected.

Business liability cover

For clients, cover is the decisive question as soon as a tree is coming down towards a roof, a line or a neighbouring plot. A visible statement about the insurance in place belongs on the page.

Inspection to recognised rules

If your business carries out tree inspections in line with the relevant industry rulebooks, that is named and explained. Authorities can tell immediately whether working together is an option.

Machinery and access

A platform with a stated working height, a winch, a chipper, a stump grinder: what is available determines which jobs are possible. Clients with narrow yard entrances ask exactly this.

Crew and safety arrangements

Climbers, ground staff, closures in public space, notice to residents: how a job is made safe is a criterion in its own right for councils and property managers.

Permitted seasons and tree protection by-laws belong on the page

Hardly any topic produces as many unsuitable enquiries as timing. Section 39 paragraph 5 of the German Federal Nature Conservation Act restricts clearing, coppicing and hard cutting back of woody plants in the period from 1 March to 30 September (Bundesnaturschutzgesetz). Gentle shaping and maintenance cuts, as well as measures to remove a danger, are not affected, and the federal states may set differing rules. For your clients this is news they almost never know. If the website describes the framework factually while making clear that each tree has to be assessed individually, the opening of the conversation shifts: instead of "why can't this be done now?" the question becomes "when can we schedule it?".

What goes on the page and what does not

We present the statutory framework and the role of municipal tree protection by-laws in understandable terms and state explicitly that this is not legal advice and that assessment always takes place at the individual tree. What applies specifically in your municipality comes from your own local experience and is agreed with you before publication.

Alongside the national framework, many towns and municipalities have their own tree protection by-laws. They set out from which trunk circumference a tree is protected, which species are covered, when an application for felling consent is required and whether a replacement planting is demanded. For your clients this is the most opaque part of the whole undertaking, and it is exactly where you can stand out. A page that explains how such an application proceeds, which details the authority typically needs and that you support the preparation turns an obstacle into a service. For businesses working across several municipalities, dedicated town pages are worthwhile; see local visibility and the overview of regions.

Storm call-outs: factual rather than sensational

After a stormy night, people search under pressure. They stand in the garden, a limb is hung up in the crown or a stem is lying on the fence, and they reach for the phone. In that situation it is not the loudest presentation that wins but the page that answers immediately whether anyone is coming at all. We therefore build the call-out service as its own, easily found section, with a tappable phone number, the area covered and an honest statement about availability. Honest means: if you only turn out at weekends where there is an immediate danger, that is exactly what it says. A call-out service promised but not delivered does more harm than none at all. We deliberately avoid alarming imagery and scare wording, because your clients are worried enough at that moment.

  • Phone number as a tappable link, at the top of the page and in the call-out section
  • A clear statement of the radius within which you actually turn out after a storm
  • An honest statement about availability at weekends and on public holidays
  • Short notes on what those affected should do, and avoid, until you arrive
  • A separation between immediate danger and work that can be planned for the following days
  • A note on which details help during the call: species, height, position, parts of the building affected

How the site is structured

Location and access

Town, postcode and the question of whether a platform can reach the tree or whether it has to be climbed. That single detail often decides whether a site visit is worthwhile.

Species, height, number

A rough estimate is enough, and there is a "not sure" option. What matters is the order of magnitude: a fruit tree in a garden, or three mature oaks along the road.

Reason and timing

Routine maintenance, suspected damage, storm consequences or a planned building project. The reason determines urgency and makes it immediately clear whether this is about removing a danger.

Photos of the tree

Two shots, one of the base and one of the whole tree, save the first site visit in many cases. The upload works straight from the phone out in the garden.

Website builder, generic agency or knowledge of the trade

Where websites for tree care businesses fail in practice, and what helps instead.

Website builder, self-built

  • A garden maintenance template with tree care as a bullet
  • Not a word about permitted periods or protection by-laws
  • Call-out service named nowhere
  • A form without the details you need
recommended

A website that knows the trade

  • A page per type of work: maintenance, felling, inspection, root zone
  • Periods and consent routes explained factually
  • Call-out service with area and honest availability
  • Evidence presented the way property managers ask for it
  • Fixed price from 1,490 € net, known beforehand

Generic web agency

  • Does not know the difference between a maintenance cut and topping
  • Copy reads well but does not withstand professional scrutiny
  • Municipal clients are not considered
  • Price only after the work rather than beforehand

Typical starting points from projects with tree businesses

Summer enquiries going nowhere
Starting point
From May to August, calls about fellings that could not be carried out in that form, each one followed by a long explanation.
Measure
A dedicated section on permitted periods and exceptions, a form field for the reason, and a preferred date in the winter half-year.
Result
The explaining happens before the call, and conversations begin with the scheduling question instead of a refusal.
Property managers dropping out
Starting point
Enquiries from property managers petered out because proof of insurance and a named contact were only supplied later by e-mail.
Measure
A dedicated area for clients with responsibility: evidence, documentation of inspections, a direct line.
Result
The route to agreement gets shorter because the standard questions are already answered on the page.
Storms without visibility
Starting point
The business turned out after storms, the website said nothing about it, and calls came almost exclusively through acquaintances.
Measure
A call-out section with the area covered, a tappable number, honest availability and notes for the waiting time.
Result
People searching in the area find a statement rather than a guess, and get in touch with usable details.

Illustrative scenarios from typical project histories (project experience), anonymised and without assuring any particular outcome.

A reference from landscape gardening

We look after the web presence of Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen. The business works with sand-set slabs, builds terraces and cisterns and lays out complete garden schemes. Further trades and their particularities are listed in the overview of industries, and the structure of a website is described on the landscaping website page.

Frequently asked questions from tree care businesses

How the website of a grounds maintenance firm could look

The draft shows structure and handling: services as line items with intervals, client profiles to switch through, an annual cycle that opens month by month. The firm in it is invented.

Draft
Commercial grounds care

Grounds maintenance with annual cycle and records

A draft for commercial and municipal grounds maintenance: services appear as line items with interval, quantity and acceptance condition, three client profiles can be switched through, and the annual cycle opens month by month. A separate section shows which records go on file after a site visit, from the job report to the annual summary. Traffic safety duties and public tendering each get an explanatory part.

Schedule of servicesAnnual cycleSafety dutiesJob records

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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