Showing Prices on Your Website: Ranges That Work
Fixed end prices rarely fit, no figures at all cost site visits. How ranges per service, explained cost drivers and one worked example strike the balance.
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Fixed end prices rarely fit, no figures at all cost site visits. How ranges per service, explained cost drivers and one worked example strike the balance.
Measuring up, sub-base, frost blanket: these words cost enquiries. How to explain trade terms in one sentence without talking down to the reader.
Filterable by trade, location and year, with task and scope per project: how a landscaping portfolio gallery should be built and how few projects are enough.
Which pages a landscaping website needs and in what order to build them: home, service pages per trade, references, service area, about, contact and careers.
Copyright, the owner's consent, freedom of panorama, people and licence plates: what landscaping firms must settle before a garden photo goes online.
Same viewpoint, same focal length, similar light: how before-and-after photos in landscaping become comparable — and what works when the before shot is missing.
How to photograph sites and finished gardens with your phone so the pictures work on your website: light, viewpoint, shooting order and image format.
Customers do not search for landscaping and groundworks, they search for patio paving cost. How to turn services into search terms without overloading the text.
Reviews carry weight when contract values are high. What landscaping firms may do, what breaks competition law and how to answer critical reviews properly.