Structuring a landscaping website: the pages you need
Which pages a landscaping website needs and in what order to build them: home, service pages per trade, references, service area, about, contact and careers.
Which pages a landscaping website needs and in what order to build them: home, service pages per trade, references, service area, about, contact and careers.
Copyright, the owner's consent, freedom of panorama, people and licence plates: what landscaping firms must settle before a garden photo goes online.
Same viewpoint, same focal length, similar light: how before-and-after photos in landscaping become comparable — and what still works when the before shot is missing.
How to photograph sites and finished gardens with your phone so the pictures work on your website: light, viewpoint, shooting order and image format.
Customers do not search for landscaping and groundworks, they search for patio paving cost. How to turn services into search terms without overloading your text.
Reviews carry weight when contract values are high. What landscaping firms may do, what breaks competition law and how to answer critical reviews properly.
Categories, services, service area, hours and photos in your business profile: what landscaping firms should enter, how to keep it current and what to do when you move or rename.
Fifty location pages with a swapped town name do more harm than good. What a landscaping location page really has to carry, and how many of them make sense.
Local visibility for landscaping firms: how to get found within a 30 to 50 kilometre radius — business profile, consistent listings and location pages with real content.