Laws, courts and authorities
UWG
Abbreviation for Gesetz gegen den unlauteren Wettbewerb
In short and in plain language
The UWG is the German law against unfair competition.
It says which ads are allowed. This also goes for business claims towards customers and rival firms.
On a firm's website, it covers reviews and comparisons. It also covers what a firm says about its own skills.
Definition
The German Act Against Unfair Competition governs which advertising and business claims towards customers and competitors are permitted. For a firm's website it concerns, for example, customer reviews, comparisons and statements about its own qualifications.