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A portfolio gallery, not a wall of text

An Enquiry Form That Filters Out the Right Jobs

Order book full and still the wrong enquiries coming in? A form offering only a name, an email address and an empty message box delivers exactly that: vague lines that have to be sorted out on the phone. A well-considered enquiry form asks for the trade, the approximate area, the location, the timing and the budget range — and lets prospects upload photos of the site straight away.

Request a Free Initial Consultation Call 05123 9579000
Pre-qualified, not chased by phone Photo upload straight from the phone Consent handled properly under the GDPR

6 fields

pre-qualify an incoming enquiry

Photos

uploaded straight from the phone gallery

DE

hosting and data processing in Germany

1 working day

for our reply to your enquiry

Prices · net, plus VAT

from 1,490 € fixed price net
  • The enquiry form is part of every website, at no extra charge
  • Fields matched to your trades and your service area
  • Photo upload, confirmation page and confirmation email included
  • Privacy notice, consent and deletion period set up with you
Request a Free Initial Consultation Call 05123 9579000

Website at a fixed price from 1,490 € net — up to eight pages, portfolio gallery, enquiry form, mobile-friendly, hosting included for the first year. More extensive builds with regional pages and a careers section from 2,900 € net. Maintenance and hosting from 39 € net per month, cancellable monthly. Preparation of your existing photos from 290 € net. All prices net, plus VAT.

The enquiry form is the point where a page visit can turn into a job — or into a message that costs you half a morning on the phone. In most landscaping businesses it is the least considered element of the entire website: three fields, a send button, no acknowledgement. Yet this very form decides which enquiries reach you and how much work they create before the first site visit. That is why we build it as a tool rather than a formality — matched to your services and your service area.

Garden table with a plan, notebook and folding rule under a pergola

The enquiry form on the phone

Enquiry form · six fields
What the visitor taps, and what reaches your inbox
Trade first, then rough size, then place and time, contact details last. Only the name, one way to reply and the postcode are mandatory.
Enquiry · step 2 of 3
TradePaving
Area50 to 150 m²
Place31185 Söhlde
Timingspring
Budgetnot decided
Photos3 images
Send enquiry
Consent and deletion period stated underneath
How the enquiry lands in your inboxpre-qualified
Trade and rough size are clear without a callback
The place lies inside your service area, travel is calculable
The time frame fits the spring schedule
Three photos show access, surface and problem spot
Budget still open — deliberately voluntary, never mandatory
Time to fill in on a phoneabout 1 minutesix fields, large buttons
Mandatory fields3 instead of 10name, reply channel, postcode
After sending: a confirmation page, a confirmation email and a stated reply deadline.data held in Germany
Enquiry formpart of every website
Photo uploadstraight from the phone gallery
Illustrative example of a completed enquiry. Fields and option lists are built from your trades and your service area; the form belongs to every website.

Your Enquiry Form Is Your Filter

A business running at capacity does not need more enquiries, it needs better-matched ones. That difference is not made in the conversation but in the form. Ask nothing and you get everything: the neighbour with two metres of bed edging, the price shopper writing to six firms at once, and the request from a town you simply cannot serve economically with a digger and a trailer. Every one of those calls costs time that is missing from quoting and from the site. A form that asks the right questions sorts some of them out in advance — politely, without turning anyone away, and without any effort from your office.

What is askedOrdinary contact formEnquiry form for landscaping
Type of workAn empty box labelled ‘your message’A choice of trade taken from your actual services
Scale of the jobSorted out on the phone laterApproximate area in ranges, no measuring required
Service areaThe town appears somewhere in the textPostcode as its own field, with a note on your radius
Timing‘As soon as possible’A time window from this season to next spring
BudgetNever mentioned at allA budget range to tick, entirely optional
ImagesSent on by email afterwardsPhoto upload directly inside the form
After sendingA grey line saying ‘thank you’Confirmation page, confirmation email and a stated reply time

The Fields That Pre-Qualify an Enquiry

Trade First

Paving and paths, patios, fencing, tree care, ponds or grounds maintenance: the options come from what you actually offer. Anything you do not do is simply not on the list.

Approximate Area

Nobody measures up before sending an enquiry. Ranges such as up to 50, 50 to 150 or more than 150 square metres are enough to gauge effort and machinery.

Town and Postcode

A field of its own instead of a detail buried in prose. You can see at once whether the site is within your radius, and travel is factored into the estimate from the start.

Time Window

This season, in autumn, next spring or still at the planning stage. The time window decides whether an enquiry fits your current workload or belongs in forward planning.

Budget as a Range

Not a figure to the euro but a rough range to tick — optional, with one sentence explaining why the answer saves both sides time.

Photos of the Site

One shot of the access, one overall view, one close-up of the problem area. Three photos often say more than twenty lines of description.

The order matters: trade first, then scale, then place and time, and contact details right at the end. Asking for name, address and phone number first demands trust before anything has been given in return. Conversely, after four quick taps a prospect has already invested something and parts with their details far more readily. Restraint with mandatory fields matters just as much: the name, one route back — email or phone, whichever they prefer — and the postcode. Everything else is optional. Every additional asterisk is a hurdle where someone drops out who had actually come to give you a job.

One Mandatory Field Fewer, One Drop-Off Fewer

Test every mandatory field with a single question: could I not call this person back without this detail? If the answer is no, the field does not belong in the mandatory set. Salutation, company name, street and house number can be clarified in ten seconds during the callback — in the form they cost you enquiries.

Why a Budget Field Does Not Put People Off

A Range Saves Both Sides a Wasted Appointment

The most common objection to a budget field is that people will drop out. In practice, the ones who drop out are mainly those who would not have bought anyway — and that is the point of it. Someone who has set aside 3,000 euros for a patio with a proper base, when the realistic figure is three times that, is better off learning it in the form than after two site visits and a written quote. The way it is asked is decisive: a range rather than an exact figure, a clearly visible ‘not sure yet’ option, and a sentence next to it explaining what the answer is used for.

  • Ranges to tick instead of an empty box asking for euros
  • Always a ‘still open’ option — nobody is forced to name a figure
  • One explanatory line: the range shapes materials and build-up, not your price
  • Optional, so the question never stops anyone from sending

A budget range is also a chance to demonstrate advice rather than merely to select. When the form makes visible that a path in concrete block, in natural stone or with a bound gravel surface sits in entirely different orders of magnitude, the prospect understands before the first conversation why a serious price cannot be quoted over the phone. That takes the pressure out of the first contact. How the same clarity carries across your whole price communication is shown on our pricing page.

Photos: The Attachment That Saves the Most Work

No field shortens the road to a quote as much as the photo upload. A picture of the access shows whether the digger can reach the plot at all. An overall view shows the fall of the land, existing planting and neighbouring buildings. A close-up shows whether there is a load-bearing base under the old patio or just bark mulch. Those three questions otherwise take three callbacks. For the upload to work it has to be conceived for the phone: selecting several images from the gallery, automatic downsizing of large files, a progress indicator and a clear statement of how many images are allowed — before an error message appears. The same pictures later feed your portfolio gallery; how to bring the photos on the boss's phone into a usable order is described under photos for your website. The businesses we have worked for include Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen — sand-set slabs, patios, cisterns and complete garden schemes; further examples are shown under references.

  • Several images at once, selected straight from the phone gallery
  • Large files are downsized in the background instead of failing the upload
  • A short note on what helps: overall view, access, problem area
  • The permitted number and file size sit beside the field, not in the error message
  • A progress indicator so nobody gives up early on a mobile connection
  • A separate, optional consent in case you later want to show images as a reference

Data Protection: Consent, Purpose Limitation, Deletion Periods

An enquiry form processes personal data — name, contact details, the address of the site and, with the photos, often images of someone else's property. The General Data Protection Regulation requires three things that map cleanly onto a form: an informed basis for the processing, a clear limitation of purpose and a deletion period that is actually observed. This is not paperwork for the filing cabinet but a signal of trust: those who are transparent about what happens with the details receive more complete details. We set the privacy notices up together with you and align them with the other legal texts on your website.

Consent Without Pre-Ticked Boxes

The box referring to the privacy policy is empty when the page loads. Pre-ticked boxes are not valid consent. The explanatory line sits beside it, in one sentence, and links to the full policy.

Purpose Limitation

The details serve the handling of the enquiry — not a newsletter, not onward disclosure. Anyone who later wants to send marketing obtains a separate consent of its own for that purpose.

Deletion Periods

Enquiries that do not turn into work are deleted after a defined period. Completed jobs fall under commercial and tax retention periods. Both are stated rather than left open.

Technology Is Part of Data Protection

Encrypted transmission, hosting and data processing in Germany, no unnecessary third-party services inside the form and spam protection that works without foreign counting pixels: these are the technical preconditions for the promises in the privacy notice to hold true. They are standard with us rather than an optional extra — including in ongoing maintenance.

We Build Your Enquiry Form Around Your Trades

Tell us which work you carry out and which area you serve. We will propose the fields that fit.

Free Initial Consultation Call 05123 9579000

What Happens After Sending

Filled In on a Phone in About a Minute

Most enquiries are written in the evening on the sofa, with a phone in one hand. A form that does not work there does not get sent, however well the fields are thought through. So we develop for the small screen first: large tap targets, enough space between the options, visible labels rather than placeholder text that disappears as soon as you type, and error messages beside the field concerned rather than collected at the foot of the page. If the form is split into steps, the progress is shown so nobody has to guess how much is left. And anyone who accidentally goes back finds their answers still there.

Large Tap Targets

Options and buttons are big enough for a thumb, with space between them. People who mis-tap give up — and on the sofa they give up faster than at a desk.

The Right Keyboard

The postcode field brings up the number pad, the email field the matching layout. Small things that together add up to a noticeably shorter time to complete.

Nothing Gets Lost

Answers are kept if someone goes back a step or the upload takes a moment. A form that empties itself does not get a second chance.

Typical Starting Points Around the Enquiry Form

Vague enquiries
Starting point
A form with three fields; many messages amounted to ‘what does a garden cost?’.
Measure
Trade, area range, postcode and time window added as selection fields.
Result
Enquiries arrive with details you can begin an estimate from.
Service area
Starting point
Enquiries from all over the country, with travel and machinery transport uneconomical.
Measure
Postcode made mandatory, with a visible note on the radius actually served.
Result
Fewer enquiries from far outside, without anyone having to be turned away.
Photos
Starting point
Images were sent on by email, often only after several rounds of asking.
Measure
Photo upload built into the form, with a note on which views help.
Result
A first assessment more often succeeds before the site visit.

Illustrative scenarios from typical project histories (project experience) — anonymised, with no assurance of particular results.

Frequently Asked Questions About the Enquiry Form

How the website of a garden landscaping firm could look

The draft shows structure and handling: trades you can filter by group, a slider between the original state and the finished garden, the route to handover. The business in it is invented.

Draft
Private gardens

Private garden site with service filter and before-after slider

A draft for a private garden business: six trades can be filtered by group, a slider fades between the original state and the finished garden, and the route from consultation through design and construction to handover has its own section. A further part answers from what area size a full crew makes sense and what happens in the first year after handover. The enquiry form asks for trade, location and area size.

Service filterBefore and afterBuild sequenceEnquiry form

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

What can we help you with?

One click is enough — everything after that is optional.

Tell us briefly about the project

Everything on this step is optional.

When would you like to start? (optional)
How can we reach you?

We usually get back to you within one business day.

By submitting you consent to the processing of your details to handle this request. Details in our privacy policy.