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A portfolio gallery, not a wall of text

Website and structure

Which pages a landscaping business needs, in what order, and what belongs on the home page. This category collects articles on structure: service pages per trade, a portfolio gallery filterable by trade, a visible service area. Alongside them the questions that stir tempers — show prices or not, fixed price or hourly rate, relaunch or maintenance. And the technical side, kept brief: most enquiries arise on a phone in the evening, and everything else follows from that.

What a website costs over five years: three modelsFixed priceHourly rateBuilder planBuildOne-off, known upfrontScope named in the contractOpen, billed by effortEstimate, not a commitmentLow or no upfront amountBuild sits inside the ratePer yearHosting, care, domainPredictable fixed amountEvery change billed by timeSmall items add upMonthly rate keeps runningRate grows with add-onsAfter 5 yearsOne-off cost plus careTotal known in advanceTotal clear only in hindsightInvisible without invoicesSixty payments madeOften the smaller figureOwnershipFiles and content in houseMove possible at any timeUsually in house, per contractSettle in writing before you signBuild stays in the systemCancelling means rebuildingThe price is not decided in year one, it is decided in year fiveNot in the quote, payable anyway: domain, image work, legal texts, upkeep, your own working time
Website and structure Jun 26, 2026

What a Website Really Costs: Fixed Price or Plan

Fixed price, hourly rate or builder subscription: what belongs in the price, which costs keep running, what own work saves and how five years actually add up.

14 min read
Relaunch or upkeep: decision, process and the critical pointUpkeep is enoughStructure and technology are sound, only content is datedText, photos and references can simply be updatedThe site loads quickly and the form arrivesOngoing upkeep costs less than a rebuildA relaunch pays offUsable on a phone only by zooming inTrades and towns have no address of their ownChanges possible only via the former developerEnquiries arrive incomplete or not at allProcess and duration of a relaunchStocktakingAddresses, text, images,logins, formsWeek 1Address listEvery old addressis given a targetWeek 1 to 2BuildStructure per tradeand per town, contentWeek 2 to 5Switch-overRedirects live,domain points to newWeek 6MonitoringCheck error pages,measure visibilityWeek 6 to 18The critical point: every old address needs a targetOLD ADDRESS/leistungen.html#pflaster301permanentNEW ADDRESS WITH MATCHING CONTENT/services/paving/Without a redirect every old link ends on an error pageSearch results, directories, review profiles, quotes and bookmarks still point at the old addresses
Website and structure Jun 24, 2026

Relaunching a Website Without Losing Visibility

When a relaunch pays off and when upkeep is enough: what carries over, what gets replaced, why redirects decide your visibility and how long the move really takes.

14 min read
German accessibility act: does it apply to my business?1 Contract, purchase or booking on the site?2 Is the offer aimed at consumers?3 Ten or more staff or over 2 million euro?Yes to all three: requirements applyplus a statement on accessibilityyesyesyesInformation site only: act does not applyBusiness customers only: does not applyMicro-enterprise: exemption for servicesnononoAssessing a specific case remains a matter for a lawyer.
Website and structure Jun 22, 2026

Accessibility for trade websites: what the law means

Which landscaping websites fall under the German accessibility act, which do not, and which adjustments are worth making regardless of the legal answer.

14 min read
About page: what carries weight and what only fills spaceDetails that build trustPhrases that prove nothingYear founded and who runs the firmNumber of staff and apprenticesTrades carried out in house, by nameTrades covered with named partnersMachinery in outline, yard and storeService area with radius and townsPassion for green spacesThe customer comes firstQuality from master craftsmenEstablished for many yearsReliable, competent, on scheduleA strong team with heartCheckable details invite questions — stock phrases do not.
Website and structure Jun 19, 2026

About Us for Landscapers: What Belongs on the Page

Founding year, staff, in-house trades, partners, training, machinery: which details carry an about page for a landscaping business — and which stock phrases prove nothing at all.

14 min read
The evening enquiry happens on a phoneTap 05123 9579000 to callHeader image at web sizeSend enquirySHORT FORMNamePhone numberTown and tradeSubmitFour places decide the evening1Number as a dial linkOne tap starts the call. No copying digits,no transposed numbers, no going back.2Large tap targetsButtons sized for a thumb rather than a mouse pointer,with space between them.3Short formFour required fields: name, phone, town, trade.Photo and description stay optional.4Light imagesResize photographs before uploading them.A heavy header image costs you the evening enquiry.
Website and structure Jun 17, 2026

Mobile first: your landscaping website on a phone

Most landscaping enquiries start on a phone in the evening. What that means for your number, forms, tap targets and loading time — and what waiting costs you.

14 min read
Three ways to handle prices on your websiteA: No figures at allB: Fixed end priceC: Range and driversEnquiries without a budgetSite visits without a jobQuestion waits for the visitLooks concrete, rarely fitsEvery garden has other soilRenegotiation before the startFrom to range per serviceDrivers: access, soil, existingWorked example makes it checkableRange per service, cost drivers explained, one example worked throughHow a range becomes an amount: a patio of 40 square metres1. Base area40 square metresmid-grade surfacegives the base range2. Accessnarrow yard entrancematerial by wheelbarrowmore working hours3. Subsoilcohesive claydeeper base layermore digging and gravel4. Resultupper end of the rangeunderstood in advanceless renegotiationExplaining the range costs less time than enquiries that never fitted the company
Website and structure Jun 15, 2026

Showing Prices on Your Website: Ranges That Work

Fixed end prices rarely fit, no figures at all cost site visits. How ranges per service, explained cost drivers and one worked example strike the balance.

14 min read
From trade term to a sentence the customer understandsWord from the quoteWhat the customer hearsSentence for the websiteMeasuring upDoes that cost extra?We measure the area on site andbill exactly what was built.Sub-baseSomething under the soilThe layers under the paving thatstop the surface from sinking.Frost blanketSounds like a surchargeCoarse layer that drains waterbefore frost lifts the surface.Lawn edging kerbA stone for the lawn?Narrow edge that keeps lawn andborder cleanly apart.Jointing materialSand is sand, surelyFilling between the stones thatholds the surface together.Rule: name the term, explain its purpose in one sentence, then carry on.The trade term stays — it simply gains one sentence beside it.
Website and structure Jun 12, 2026

Text Customers Understand: Jargon in Landscaping

Measuring up, sub-base, frost blanket: these words cost enquiries. How to explain trade terms in one sentence without talking down to the reader.

13 min read
Structure of a portfolio gallery: filters, project card, minimum setFilterTrade: pavingLocation: within 30 kmYear: 2025 and 2026What the visitor seesDrivewayHildesheim 2026TerraceSarstedt 2026Parking bayPeine 2025Garden pathSöhlde 2026StepsHannover 2025Yard pavingAlfeld 2025What every card carries1 Trade as a field, not as running text2 Location or region, as precise as approved3 Year of handover, not the file date4 The task in two or three sentences5 Scope: area, material, working days6 Four images from the same viewpointWithout task and scope a photograph stays a photograph and answers no questionSix complete projectsTask, scope, location and year per projectFour images from the same viewpointFilters work because every field is filledThirty unlabelled imagesNo filter, because the fields are emptySame motif repeated, no sequence visibleOrder of magnitude stays unclearStarting set: six projects, two or three trades, two yearsAfter that, add one new project a month from ongoing workFilter values come from fields on the project card, not from running text
Website and structure Jun 10, 2026

Portfolio gallery: six projects shown properly

Filterable by trade, location and year, with the task and scope stated per project: how a landscaping portfolio gallery should be built and how few projects are enough.

14 min read
How a landscaping website is structured: levels and orderLevel 1: entryHome pageWhat you do, in one sentenceFour to six servicesThree recent projectsName your service areaPhone and form near the topNote about open positionsNot on the home page:Company history in prosePhoto carpet without contextPrice lists without contextLevel 2: core pagesService pages per tradeReferences with projectsService area per townAbout: team and machinesCareers and vacanciesContact and enquiryLevel 3: depthTrade pagesPrivate gardens, paving,tree care, maintenanceLocal pagesOne real page per town withits own projects and routesProject detailsStarting point, execution,result, place, timeframeOrder of construction1. Home and contactReady for enquiries at once2. Service pagesOne job type per page3. References, areaShow proof and proximity4. About and careersTrust and applicationsHome distributes - service pages sell - references prove - contact closes

Structuring a landscaping website: the pages you need

Which pages a landscaping website needs and in what order to build them: home, service pages per trade, references, service area, about, contact and careers.

13 min read