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Job ads for landscapers that actually bring applications

A careers section on your own website: ads that state the tasks, working hours, vehicles, training and a named contact person, worded in line with equal treatment law. Plus a short application without a covering letter and a clearly visible route by phone, so landscape gardeners, foremen and apprentices can reach you without working through a job portal.

Free initial consultation Call 05123 9579000
careers section from 2,900 € net application without a covering letter worded for equal treatment law

no covering letter

short application straight from the phone

m/w/d

gender-neutral wording in every ad

50+

website projects in the trades (project experience)

1 working day

response to your enquiry

Fixed price · net, plus VAT

from 2,900 € fixed price net with careers section
  • A fixed price before we start instead of open hourly billing
  • Ads can be published individually and closed again
  • The short application and callback request are part of the careers section
  • One contact for technology, copy and images
Free initial consultation Call 05123 9579000

The careers section with job ads, a short application and a look inside the business is part of the larger website from 2,900 € net. The fixed-price website without a careers section starts at 1,490 € net. Maintenance and hosting cost from 39 € net per month, cancellable monthly, which lets you publish new ads at any time and switch off filled positions. Preparing your existing team and site photos starts at 290 € net. All prices net, plus VAT.

A landscape gardening business that has work but nobody to carry it out loses jobs just as surely as a business without enquiries. Even so, recruitment in many firms still runs through a notice at the yard, a sticker on the tipper and a question among friends. Anyone looking for a landscape gardener or a foreman today competes not only with the firm down the road, but with every employer who describes working conditions in plain language and keeps the route to an application short. A careers section on your own website is the simplest address for that: it belongs to you, it costs no listing fee per posting, and you can point to it in every conversation, on every vehicle and beneath every advert.

Spade, rake and wheelbarrow against a timber wall

Short application from the phone

Careers section on your own website
A short application in about a minute
No covering letter, no sign-up, no profile. Anyone who gets the link by message is one tap away from the ad and can get in touch right there.
Job adm/f/d
Landscape gardener (m/f/d)
Paving crew · full time · company vehicle
Name
Phone number
Previous work
Earliest start date
Send short application
Rather talk?Call me back
What the ad states
Tasks named concretely: paving, terraces, fencing, maintenance
Working hours, overtime handling and the winter arrangement
Vehicles, machinery and the usual travel to site
Training: machine tickets, paving course, master craftsman exam
A named contact with a direct line
A note on how applicant data is processed
One page per vacancy
Filled positions are switched off, not deleted.
Calling is equal
Tappable number and a call-back request with a time.
The application reaches you as a complete e-mail, not as a pointer to an inbox you do not controlno sign-up
Website with careers sectionfrom 2,900 € net
Done on the phoneno covering letter
An illustrative job ad with a short application. The careers section is part of the larger website from 2,900 € net.

The skills shortage in landscape gardening

A shortage of skilled workers is nothing new in the German trades. Chambers of crafts, the German Confederation of Skilled Crafts (ZDH) and the Federal Association of Landscape Gardening (BGL) have named unfilled positions and unfilled apprenticeships as one of the heaviest burdens on businesses for years. On this page we deliberately do without pointed percentages, because every owner knows the situation from their own working day: the crew drives out three-strong instead of four, the foreman takes measurements and runs the digger at the same time, and a larger project is turned down because nobody is free in spring. Landscape gardening has better arguments than many businesses actually use. The work happens outdoors, the result is visible at the end of the day, the journeys are usually short, and the crew is a manageable group rather than an anonymous department. It is simply written down nowhere. Firms advertising a position often write three lines: a landscape gardener is wanted, applications to the usual address. Those three lines explain why nobody gets in touch. They answer not a single question an applicant has before changing employer.

A notice only reaches those who pass by

A sheet of paper at the yard and a sticker on the trailer reach people who are already close to you. Anyone who is currently dissatisfied and searching on the sofa in the evening sees none of it.

On a portal you stand beside everyone else

On a job board your ad sits right next to your competitor's, in the same layout, with the same building blocks. There you can barely stand out except on pay.

Your own address belongs to you

A careers section on your own website runs without a listing period and without posting costs. You link to it from every advert, every notice and every message, and applicant details stay in-house.

What belongs in a job ad

An ad that brings applications answers the questions a landscape gardener actually asks before changing employer. These are rarely the questions that come to mind inside the business. It is not the company history that decides, nor a list of trades, but the daily routine: what time does the day start, how far away is the site, who sits in the vehicle, what happens to overtime, and what about the winter. We build every ad around the same six points, so nothing is missing and an applicant can compare two firms without having to phone.

Tasks, named concretely

Not 'varied duties in landscape gardening', but: paving, natural-stone terraces, fencing, planting, grounds maintenance on a rota. Someone who knows what the job involves also knows whether they can do it.

Working hours and how overtime is handled

Start at the yard or on site, the usual finishing time, how Fridays work, the arrangement for overtime: payment, time off in lieu or a working-time account. Plus the winter arrangement.

Vehicles, machinery and travel times

Which vehicles are available, how old the machinery is, how long the journeys are, whether there is a company vehicle for the trip home. For foremen this is often the decisive point.

Training and development

Tree inspection, paving courses, machinery certificates, preparation for the master craftsman examination, whether costs and working time are covered. Anyone who is meant to stay wants to know where it can lead.

A contact person with a name

An ad without a name feels like a form. With a first name, surname, role, direct line and a photo, the business turns into a person you can get in touch with.

State the terms openly

Type of contract, hours, holiday entitlement, supplements, meal allowances, additional company benefits. Where a pay range can be named, the number of responses rises noticeably.

  • The operating area and the usual distance to site, so the journey can be judged
  • The size of the crew and the role within it: working, supervising or both
  • Required driving licence categories and whether missing ones can be gained in the business
  • The winter arrangement: winter maintenance, workshop, tree care or a seasonal break
  • Workwear and tools, who provides them and who cleans them
  • The earliest start date and whether there is still a need later on

Equal treatment law: what matters in the wording

A job ad is a public document. German equal treatment law requires that it does not disadvantage anyone because of gender, age, origin, religion, disability or sexual identity. In practice this rarely fails through bad intent, but through wording that has simply grown over time: 'we are looking for a landscape gardener', 'a young, dynamic team', 'career starters up to 30'. Such sentences exclude groups even when nobody meant them that way, and they can trigger claims. The gender-neutral addition (m/w/d) after the job title is therefore standard, and it is set in every ad we build for you. Just as important: requirements that genuinely belong to the work may be named where they are objectively justified. Physical resilience for paving work is such a requirement; an upper age limit is not.

How ads often put itWhy that is riskyBetter wording
We are looking for a landscape gardenerMale form only, with no sign of openness to all gendersLandscape gardener (m/w/d) for our crew
A young, dynamic teamImplies a preferred age and deters experienced workersA collegial team of career starters and experienced hands
Career starters up to 30 years oldAn explicit age limit, a classic point of attackAlso suitable for career starters, with training by the foreman
German as a native languageTies the role to origin rather than to the ability actually neededReliable communication on site in German
A photo with your application, pleaseInvites conclusions about age, origin and genderA photo is not needed; your experience is what counts
Physically fit and healthyVague wording with no link to the actual taskWorking outdoors in all weathers, lifting paving stones and slabs

A note on the legal side

We word job ads in line with the usual requirements of German equal treatment law and point out wording that is visibly problematic. That is not legal advice, and it must not be treated as such. For questions about collective agreements, for ads with unusual requirements, or whenever there is doubt, please have the text checked by your guild, your chamber of crafts or a solicitor specialising in employment law.

Applying without a covering letter

The second reason nobody gets in touch lies not in the ad but in the route behind it. Someone who finds a position on their phone after work and then reads that a covering letter, a CV and references must be sent by e-mail will put it off until the weekend and forget it. A landscape gardener who has been building terraces for eight years does not have an up-to-date CV in a drawer, and rarely enjoys writing a covering letter. We therefore use a short application with a handful of fields: name, phone number, what you have done so far, when you could start. Everything else is settled in the first phone call. References can follow once both sides mean it seriously.

Applying by phone: the shortest route in the trades

Many good people do not apply in writing, they call. That is why the phone number sits in the careers section just as prominently as the form, as a clickable link that dials straight from a phone. Three details belong with it that almost nobody provides: who picks up, when it is a good time to call, and that a call is expressly welcome. Add to that a callback request with a preferred time for everyone who is out on site during the day and can only phone after work. This creates a second route that excludes nobody who is uneasy with forms.

  • The phone number as a clickable link, not as an image or plain text
  • The name and role of the person who takes the call
  • Time windows in which somebody is genuinely reachable
  • A callback request with a preferred time for calls after work
  • A short message as a third route for those who prefer to write

Notice board, portal or your own careers section

The three routes do not rule each other out. What matters is where they all lead: to a page that belongs to you.

Notice board and word of mouth

  • Reaches only your immediate surroundings
  • Not findable for anyone searching on a phone in the evening
  • No details on working hours or vehicles
  • Costs nothing and works within your circle
recommended

Your own careers section

  • A dedicated page per position, editable at any time
  • A short application with no covering letter and no registration
  • Phone number and callback request on an equal footing
  • Worded for equal treatment law, with (m/w/d)
  • Part of the website from 2,900 € net, with no posting costs per ad

Job portal

  • Costs per posting and per listing period
  • The same layout as every competitor
  • Applicant details sit with the provider
  • Adds reach when the link leads to your careers section

What the careers section on your website contains

One page per open position

Landscape gardener, foreman, machine operator, apprentice: every position gets its own address that can be linked to and passed on in messages. Filled positions are switched off, not deleted.

A short application from the phone

Few fields, large buttons, no registration. An attachment is possible but never compulsory. The application reaches you as a complete e-mail, not as a notice about somebody else's inbox.

A call as an equal route

A clickable number, a named contact person, reachable hours and a callback request with a preferred time. So that people who dislike forms get in touch too.

A look at the real business

Pictures of the crew, the yard, the vehicles and finished surfaces instead of interchangeable stock imagery. We prepare your existing shots; more under photos for your website.

Apprenticeships explained separately

A dedicated page for school leavers and their parents: how the apprenticeship runs, vocational school, a work placement beforehand, a contact person. Placement enquiries are often the way into a later apprenticeship.

Mandatory details thought through

A data protection notice on processing applicant details, deletion periods, gender-neutral job titles and a note on equal treatment. Discreetly placed, but present.

How the route to an application changes in practice

An ad with no replies
Starting point
Three lines of text on the home page, applications only by e-mail with full documentation.
Measure
A dedicated position page covering tasks, working hours, vehicles and training, plus a short application with five fields.
Result
Interested people can get in touch from their phone without first assembling a CV.
An unfilled apprenticeship
Starting point
The apprenticeship was announced only on the notice board and through the chamber.
Measure
Added a dedicated apprenticeship page with the sequence, vocational school, a placement offer and a contact person.
Result
The business has an address it can name in schools, in conversations and on its vehicles.
Calls were being missed
Starting point
The phone number sat as an image in the header, and nobody was in the office during the day.
Measure
A clickable number in the careers section, a named contact person and a callback request with a preferred time.
Result
Return calls can be handled together after work instead of calls being missed.

Illustrative scenarios from typical project histories (project experience), anonymised and without assuring any particular outcome.

A reference from the trade

We look after the web presence of Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen. The business works with sand-set slabs, builds terraces and cisterns and lays out complete garden schemes. Which other building blocks belong to a website for landscape gardening businesses is set out under services, and examples of how projects are presented under portfolio gallery.

Planning your ads across the year

In landscape gardening, recruitment follows the same season as the work, only offset. Anyone searching in March is searching too late: by then other firms have long since filled their crews, and your own workload leaves no time for training someone in. It pays to look at the year as a whole. In late summer and autumn many people decide on a change for the turn of the year. Apprenticeships are awarded almost a year in advance, and placements are agreed in winter. The quiet period from November to February is the best opportunity to revise ads, take team photos and prepare the position pages for spring. How this dovetails with the rest of the website is described on the seasonal planning page. The careers section does not stand on its own. It works best when the rest of the website shows the same business an applicant will later experience: a landscaping website with a page per trade, a gallery of real projects, an enquiry form that brings suitable work, and visibility in the towns your crews actually drive to, see local visibility and regions. Anyone applying almost always looks at the project pages first. Conversely, clients like to read the careers section, because it shows how a business treats its people.

What the careers section costs

Fixed-price website

Without a careers section, to begin with

from 1,490 € one-off net
  • Up to eight pages structured by trade
  • Portfolio gallery for your projects
  • Enquiry form with pre-qualification
  • Careers section can be added later
Consultation
For recruitment

Website with careers section

Job ads and short application included

from 2,900 € one-off net
  • A dedicated page per open position
  • Short application without a covering letter
  • Call and callback request on an equal footing
  • A dedicated apprenticeship page
Consultation

Maintenance and hosting

Keeping ads up to date

from 39 € per month net
  • Publishing new positions
  • Switching off filled positions
  • Hosting in German data centres
  • Cancellable monthly, with no minimum term
Consultation

All prices net, plus VAT. The exact scope is agreed in the free initial consultation, after which the fixed price stands. A breakdown of all items is available under pricing, and the full scope of work under services.

Frequently asked questions about landscaping job ads

How the website of a tree care business could look

The draft shows structure and handling: approaches laid out on tabs, a section on permitted cutting periods, storm damage as a sequence of steps. The business in it is invented.

Draft
Tree care

Tree care with cutting periods and storm procedure

A draft for a tree care business: three approaches — crown care, crown bracing and felling — sit side by side on tabs, and the permitted cutting periods have their own section covering federal nature protection law, municipal tree bylaws and species protection. Six warning signs on the tree lead to the question of when an inspection makes sense. Storm damage is described as a four-step procedure, alongside standby hours, equipment and proof of qualification.

ApproachesCutting periodsWarning signsStorm procedure

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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Tell us briefly about the project

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