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Relaunching a landscaping website: renew it without throwing away the visibility you have

An existing site rarely has to be thrown away. We first check what is worth keeping, rebuild the structure around your trades and redirect every old address to the matching new page. That way the recognition and the links your old site brings with it survive the move.

Have your existing site reviewed Call 05123 9579000
from 1,490 € net fixed price a redirect for every old address copy and images are carried over

301

a redirect for every old address

6 steps

from stocktaking to switchover

DE

hosting in German data centres

1 working day

response to your enquiry

Fixed price · net, plus VAT

from 1,490 € fixed price net
  • The price is settled before the rebuild, not billed by the hour
  • Redirects for the old page paths are part of the fixed price
  • Your existing web address stays as it is if you want to keep it
  • One contact for technology, copy, images and the switchover
Free initial consultation Call 05123 9579000

Fixed-price relaunch from 1,490 € net with up to eight pages, a portfolio gallery, an enquiry form, full mobile operation, redirects for the old addresses and the first year of hosting. A larger version with town pages and a careers section starts from 2,900 € net. Maintenance and hosting from 39 € net per month, cancellable monthly. Preparing your existing photos starts from 290 € net. All prices net, plus VAT.

Very few landscape gardening businesses start from scratch. Usually there is a website that was built eight or ten years ago: barely usable on a phone, project images missing or the size of a postage stamp, a phone number nobody can tap, and every trade crammed onto a single collective page. At the same time, that old site carries something a fresh address would have to build up laboriously: it is known, it is linked to, it appears in directories, on invoices, on vehicles and on the site board. A relaunch therefore has to do two things at once, renew the visible part and preserve the invisible one. This page describes how that runs, what is carried over, what is replaced, and where a move typically comes unstuck.

Hand-drawn garden plan with a scale ruler and material samples on a table

The address plan before the rebuild

Step 2 of the relaunch
Every old address gets its new destination
All paths that used to be reachable are recorded and mapped individually before the first draft. On switch-over day nobody ends up nowhere.
Old addressNew destinationStatus
/leistungen.htmlTerraces and pavingredirect in place
/galerie.phpPortfolio galleryredirect in place
/pflege.htmlGrounds maintenanceredirect in place
/kontakt.htmContact and enquiry formredirect in place
/aktuelles/2019/Home pageto be agreed
Web address
stays as it is
Vehicles, invoices and printed material keep pointing somewhere real.
Build
on a preview address
Your old site stays online and unchanged throughout.
Before and after the switch
Test enquiry to every recipient
So form messages do not vanish unnoticed for weeks.
The address plan is written before the first draft, not the evening before the switchpart of the fixed price
Fixed-price relaunchfrom 1,490 € net
For every old patha permanent redirect
An illustrative extract from an address plan. Your actual paths are recorded and mapped one by one before the rebuild. Fixed-price relaunch from 1,490 € net.

Key points about the relaunch

  • Not every older website has to be replaced: if structure and technology are sound at heart, maintenance is enough and a relaunch would be the costlier route.
  • Whatever carries content is kept — text on trades, materials and working methods is edited rather than reinvented.
  • What gets replaced is everything standing between visitor and enquiry: the collective page becomes one page per trade, plus location pages for your area.
  • Every old address receives a redirect, and the address plan is drawn up before the rebuild rather than afterwards.
  • The fixed-price relaunch starts at 1,490 € net, with redirects and the switchover included.

When a relaunch pays off and when maintenance is enough

Not every older website has to be replaced. If the structure and the technology are sound at heart and only the content is out of date, a relaunch is the more expensive route to the same result. Fresh project photos, revised service copy and a better enquiry form will do. It looks different when the site cannot be operated on a phone without zooming, when it is served without encryption, when nobody in the business still has access to the system, or when every small text change costs a provider and several weeks of waiting. Then you are working against the technology, and every investment in content evaporates because it lands on a foundation that does not carry the work. We look at the existing site before quoting and tell you openly which of the two routes is appropriate in your case, even when that means the smaller job for us. What belongs to ongoing maintenance and what belongs to a rebuild is set out under services.

Three starting points, three answers

Maintenance, relaunch or rebuild: the right route is decided by the condition of the existing site, not by its age.

The cheaper route

Maintenance is enough

  • The site can be operated on a phone without zooming
  • Access to the system and to the web address exists
  • Encryption, backups and availability are in order
  • What is missing is current copy, prices and project photos
Most common case

A relaunch pays off

  • Every trade sits together on one collective page
  • On a phone you have to pinch and drag to read anything
  • Structure, copy and images are rebuilt and sorted by trade
  • Address and old page paths survive through redirects
The exception

Rebuild without a legacy

  • Access to the old system can no longer be traced
  • The old site is already switched off or broken
  • Content has to be created afresh from documents and photos
  • The existing web address can usually still be carried on
  • The site can only be used with zooming and dragging, although most prospects look at it exactly that way in the evening
  • There are no project photos, or only stock motifs that have nothing to do with the surfaces you actually build
  • Every trade from terraces to grounds maintenance sits on one page, so nobody finds what they came for
  • Instead of an enquiry form there is only an email address or an empty message field with no follow-up questions
  • The browser reports an insecure connection because encryption is missing or has expired
  • Nobody in the business can have a phone number, a price or a staff name changed without a fuss

What is carried over from the old site

The first working step is a stocktake, not a demolition. We go through the existing site page by page and mark what carries weight: descriptions of your way of working, notes on materials, references to certificates and memberships, phrasing that comes up in sales conversations anyway. Copy like that has grown over years and is rarely improved from a standing start. Added to it is everything that has technical value and is easily lost in a move: the web address itself, the list of previous page paths, the recipients of form messages, entries in map and business directories, and the images sitting on the phones in the business. Only once that list stands do we talk about the new framework. You receive the summary before the rebuild for approval, so nothing disappears that you wanted to keep.

Copy that explains your work

Descriptions of trades, materials and working methods are carried over and edited rather than reinvented. What is factually right stays as it is.

Existing project photos

Images from the old site and from the phones in the business are reviewed, straightened, cropped and brought to web-friendly sizes. See photos for your website.

Your existing address

The web address normally stays as it is. It is printed on vehicles, invoices and site boards, so changing it would be an unnecessary break.

The old page paths

Every subpage that used to be reachable is recorded and given a new destination. That list becomes the redirect plan for the switchover.

Directory entries

Map and business services often still show old details. We harmonise name, address and phone number, see local visibility.

Recipients and phone numbers

Where form messages go and which number rings in the business is carried over and checked with a test enquiry before the switchover.

What gets replaced

What gets replaced is everything standing between the prospect and the enquiry. First the structure: instead of one collective page, every trade gets its own page, so somebody planning a terrace renovation does not have to scroll past winter maintenance and grounds care first. Then operation on a phone, which today accounts for the larger share of visits and is therefore built first rather than last. Then the route to the enquiry: an empty message field gives way to a form that asks for town, trade, approximate area and preferred timing, as described on the enquiry form page. And finally the technical underpinnings, with encryption, loading times that hold up on a weak mobile connection, and maintenance that works without specialist knowledge.

  • The page structure: one page per trade instead of a collective page, plus town pages for your operating area, see regions.
  • The presentation on a phone: the site is built for small screens first and extended for the monitor afterwards.
  • The route to the enquiry: a pre-qualifying form with town, trade, area and timing instead of an empty message field.
  • The way images are shown: a portfolio gallery sorted by trade and location, as described under portfolio gallery, instead of a scattered picture collection.
  • The technical underpinnings: encryption, short loading times, daily backups and text changes without a waiting period.

Redirects are the part nobody sees

When a website is rebuilt, the addresses of its subpages almost always change. A cryptic old path becomes a readable address; three merged pages become one. Everything that used to point at the old paths then points at nothing: the entry in the trade directory, the link from the association, the recommendation in a neighbourhood forum, the link in an old quotation email and the address a search service has stored. That is why a complete list of all previously reachable addresses is compiled before the rebuild, and each one is sent to its new destination permanently, using status 301, which search services read as a final move. It is unglamorous groundwork, and it is the reason a move either goes quietly or does not. A particular position in search results cannot be assured before or after a relaunch, but it can be arranged that nobody who would have reached you before now lands on an error page.

What happens when nobody thinks about the redirects

Without a redirect plan, the old addresses simply disappear on the day of the switchover. Prospects following a link see an error page and, as a rule, do not call as well. For weeks, search services keep finding addresses that no longer exist and have to record the new structure from the ground up. Printed material with a direct link to a service page becomes worthless. The effect usually only shows after four to six weeks, when enquiries fail to arrive, and can then only be repaired with a delay. That is exactly why our address plan is drawn up before the first draft and not on the evening before the switchover.

The address plan comes before the rebuild

Before a single new page is built, we record the stock: every subpage that used to be reachable, plus the addresses pointing at your site from outside and the entries in map and business directories. From this we build a table with two columns, old address and new destination. Every row is justified, none is left empty. Pages that are merged lead to the new combined page; pages without a successor lead to the matching trade page rather than being dumped on the home page. After the switchover we work through the list once more in full and watch in the following weeks for addresses that were missing from the stocktake.

  • Complete capture of all old page paths before the first draft
  • Every old address receives a new destination that fits its content
  • Permanent redirect with status 301 instead of a silent error page
  • Follow-up check after the switchover and in the weeks that follow
Address plan · old to newbefore the first draft
Old addressNew destinationStatus
/leistungen.htmlCombined services page301
/pflasterarbeiten/Paving trade page301
/galerie.phpProject gallery301
/aktuelles/winterdienst/Winter service trade page301
/team-alt/reported later from a map listingadded afterwards
Every row is justified and none is left empty — pages without a successor lead to the matching trade page.Follow-up check after the switchover

How a relaunch runs and how long it takes

How long all this takes depends in practice almost never on the technology but on the material coming out of the business. Once the copy has been read through, the images have been gathered and the access details are settled, a relaunch at base scope can be implemented within a few weeks. A larger version with dedicated town pages and a careers section takes correspondingly longer. What does not work well is pushing the rebuild through in the middle of the high season, when nobody in the business has time for follow-up questions anyway. Many businesses therefore put the relaunch into the quieter half of the year, which is also when conversations about the larger garden projects for the coming spring take place. How content can be spread across the year is described on the seasonal planning page. In the quote we give a realistic time estimate and say where we will be waiting on input from you.

What can go wrong during the move

Mistake during the moveWhat follows from itHow we prevent it
Old addresses lead nowhereLinks and directory entries end on an error pageAddress plan before the rebuild, a redirect for every old path
Content is discarded wholesaleDescriptions of trades that nobody reconstructs afterwardsStocktake with sign-off before anything is dropped
The web address is changedVehicles, invoices and print material point at nothingThe existing address stays, provided the business keeps it
Switchover in the middle of the high seasonQueries and form failures hit a business at full capacitySwitchover in the quiet period or outside core hours
The form is carried over untestedEnquiries arrive nowhere and it only shows up weeks laterTest enquiry to every recipient before and after the switchover
Access details are missing at the startThe rebuild stalls because nobody can administer the addressAccess is clarified in the first step and put down in writing

Typical starting points from relaunch projects

One page for every trade
Starting point
Paving, terraces, fencing and grounds maintenance all sat together on a single services page.
Measure
Rebuilt the structure by trade, carried over the copy that held up, redirected old paths to the matching new pages.
Result
Prospects land directly on the trade they are looking for instead of scanning a long page for their subject.
Access details lost
Starting point
The site had been running for years, but nobody in the business knew who administered the web address any more.
Measure
Clarified and documented access in the first step, brought the address back under the business's control, and only then rebuilt.
Result
The business controls its own address again, and changes no longer hang on an unknown third party.
Only stock imagery
Starting point
The old site showed nothing but motifs from a stock library, while real projects sat on two phones.
Measure
Reviewed the stock, prepared it, grouped it into projects and sorted it by trade and location into a portfolio gallery.
Result
Prospects see surfaces from their own area instead of interchangeable motifs with no link to the business.

Illustrative scenarios from typical project histories (project experience), anonymised and without assuring any particular outcome.

A relaunch is mostly stocktaking and only in small part a new appearance. Anyone who starts with the appearance loses precisely what the old site had been working for over the years.

Our principle for every move of an existing website

What a relaunch costs

Most chosen

Fixed-price relaunch

The usual scope for a working business

from 1,490 € one-off net
  • Up to eight pages structured by trade
  • Carrying over the copy and images that hold up
  • A redirect for every old address
  • Portfolio gallery, enquiry form, first year of hosting
Consultation

Larger relaunch

With town pages and a careers section

from 2,900 € one-off net
  • Everything from the base scope
  • Dedicated pages for your operating towns
  • Careers section with a short application
  • More project pages and trades
Consultation

Photo preparation

For images from the old site and from phones

from 290 € one-off net
  • Review and selection of the existing stock
  • Cropping, straightening, colour matching
  • Web-friendly sizes for fast loading
  • Assignment to projects and image captions
Consultation

Maintenance and hosting

Ongoing operation after the switchover

from 39 € per month net
  • Hosting in German data centres
  • Updates and daily backups
  • Availability monitoring
  • New projects added to the gallery
Consultation

All prices net, plus VAT. The scope is agreed in the free initial consultation, after which the fixed price stands. A breakdown of the individual items is available under pricing; which building blocks make up the new site is described under landscaping website.

A reference from the trade

We look after the web presence of Viktor Waldbauer Garten- und Landschaftsbau in Nordstemmen. The business works with sand-set slabs, builds terraces and cisterns and lays out complete garden schemes. Which trades we otherwise work with is listed under industries, and the ways to reach us under contact.

Frequently asked questions about a website relaunch

How the website of a grounds maintenance firm could look

The draft shows structure and handling: services as line items with intervals, client profiles to switch through, an annual cycle that opens month by month. The firm in it is invented.

Draft
Commercial grounds care

Grounds maintenance with annual cycle and records

A draft for commercial and municipal grounds maintenance: services appear as line items with interval, quantity and acceptance condition, three client profiles can be switched through, and the annual cycle opens month by month. A separate section shows which records go on file after a site visit, from the job report to the annual summary. Traffic safety duties and public tendering each get an explanatory part.

Schedule of servicesAnnual cycleSafety dutiesJob records

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

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